Welcome

Everything we do leads to more effectiveness and efficiency in your media budgets

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We are strategists, filled with curiosity and driven by disruption, to genuinely make a difference to our clients' success.

We have a proven track record of bringing our strategy guidance tools to our clients' media campaigns, to deliver them superior results.

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Services

Media Strategy, Planning & Buying

Some of the industry’s most seasoned media talent, complimented with some of the industry’s rising stars. Audience Precision can work at any number of executional levels of media strategy development, planning and integrating with current media buying houses, and also provide a complete end-to-end media solution, including buying where required.

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Consumer Research

Audience Precision’s global research study is one of the most in-depth consumer behaviour studies in the world. We use it to build psychographic structured audiences – we call them DNA Segments and we have 100+ in all 50 countries we research

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Market Intelligence Insights

A purpose-built strategic roadmap with consumer insight at its core.  We help to understand every aspect of the target audience mindset, from behaviours, beliefs, values, activities & interests, consumption profiling to key purchase drivers and everything in between

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Business Advisory

Senior executive leadership team with domestic and onternational experience in Business Leadership, Management, Board, Advisory and C-suite capabilities.

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Brand Strategy

We leverage Audience Precision's Intelligence Tools, data and insights to shape and inform brand strategy in partnership with clients, discovering new audiences, new markets and the untapped potential within current categories through our proprietary DNA Segment Finder

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Full Creative Services

In synergy with brand strategy development, Audience Precision can provide full creative services through our alliance partners, providing a bespoke solution for our clients

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Services

Media Strategy, Planning, Buying & Implementation

Some of the industry’s most seasoned media talent, complimented with some of the industry’s rising stars. Audience Precision can work at any number of executional levels of media strategy development, planning and integrating with current media buying houses, and also provide a complete end-to-end media solution, including buying where required.

Read more

Consumer Research

Audience Precision’s global research study is one of the most in-depth consumer behaviour studies in the world. We use it to build psychographic structured audiences – we call them DNA Segments and we have 100+ in all 50 countries we research

Read more

Market Intelligence Insights

A purpose-built strategic roadmap with consumer insight at its core. We help to understand every aspect of the target audience mindset, from behaviours, beliefs, values, activities & interests, consumption profiling to key purchase drivers and everything in between

Read more

Business Advisory

Senior executive leadership team with domestic and international experience in Business Leadership, Management, Board, Advisory and C-suite capabilities.

Read more

Brand Strategy

We leverage Audience Precision's Intelligence Tools, data and insights to shape and inform brand strategy in partnership with clients, discovering new audiences, new markets and the untapped potential within current categories through our proprietary DNA Segment Finder

Read more

Full Creative Services

In synergy with brand strategy development, Audience Precision can provide full creative services through our alliance partners, providing a bespoke solution for our clients

Read more

100+

DNA Segments

Proprietary to Audience Precision.

We construct a target audience from psychographic and behavioural attributes.

40,000+

Data Points

We leverage the world’s largest consumer behavioural research study.

It delivers 1 million respondents across more than 50 countries.

Updated quarterly.

40,000 data points delivers a deep dive into each of our DNA Segments in any country.

10,000+

Brands

We measure more than 10,000 in the Global research study we access.

Delivers market intelligence on these brands in more than 50 countries.

67

Countries

We can activate media campaigns in 67 countries across the globe.

817

Campaigns

Across a 7-year period.

211

Years of experience

Combined within our leadership team.

Clients

We work with some exceptional companies

Approach

Precision: The Single Red Thread

We’ve created A Single Source of Truth.

01

Consumer Behavioural Research

Understand Everything

Audience Precision’s global research study is one of the most in-depth consumer behaviour studies in the world

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02

Client Bespoke Studies

Turbo-charge Relevance

For a more tailored and customised approach, we can construct a variety of Bespoke Research Studies for you

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03

Psychographic Audiences

Consumer Behavioural Maps

Consumer research is used to build psychographic audience segments – we call them DNA Segments and we have 100+ in more than 50 countries.  

If we don’t have the perfect match for you, we can build a bespoke set to match your 1st party data persona audiences

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04

Marketing Insights

Join the Dots of the Research

A purpose-built strategic roadmap with consumer insight at its core. It helps to understand every aspect of the target audience mindset, from behaviours, beliefs, values, activities & interests, consumption profiling to key purchase drivers and everything in between

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05

Communications Strategy

Eliminate the Guesswork

We create actionable insights to drive brand strategy using a blend of Art & Science. Combines Automation with Human Intelligence …delivering big ideas to make a sustainable difference to your brand

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06

Media Planning

Strip out Wastage

Using our Laser process, we locate your highest propensity customers in the media maze and know how to target, reach and communicate with them in today's rapidly changing media landscape

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07

Media Buying

Amplify the Advantage

Our behavioural focus ensures we only purchase media properties that provide true connection with your audience

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08

Campaign Reporting

Learn and Accelerate

Using AP DNA Segments, we monitor & optimise campaign performance, assessing whether the campaign had the required impact on the behavioural target market

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In the news

News

Some of our recent news stories

Haydon Bray’s Audience Precision signs on with Amplified Intelligence

9th Nov 2020

Audience Precision announces the promotion of Jessica Bray to Head of Media

29th Nov 2022

How this media consultancy is using technology to beat its rivals

4th Jul 2022

Let's work on your growth strategy

We’re here to help. Whether you want to connect or just have a question about our services.

Haydon Bray

CEO & Advisory

haydon@audienceprecision.com

Rick Whaite

Chief Advisory Officer

rick@audienceprecision.com

Contact us