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About us
Innovation is at the core of everything we do.
Some of the industry’s most seasoned media talent, complimented with some of the industry’s rising stars. Audience Precision can work at any number of executional levels of media strategy development, planning and integrating with current media buying houses, and also provide a complete end-to-end media solution, including buying where required.
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Audience Precision’s global research study is one of the most in-depth consumer behaviour studies in the world. We use it to build psychographic structured audiences – we call them DNA Segments and we have 100+ in all 50 countries we research
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A purpose-built strategic roadmap with consumer insight at its core. We help to understand every aspect of the target audience mindset, from behaviours, beliefs, values, activities & interests, consumption profiling to key purchase drivers and everything in between
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Senior executive leadership team with domestic and onternational experience in Business Leadership, Management, Board, Advisory and C-suite capabilities.
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We leverage Audience Precision's Intelligence Tools, data and insights to shape and inform brand strategy in partnership with clients, discovering new audiences, new markets and the untapped potential within current categories through our proprietary DNA Segment Finder
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In synergy with brand strategy development, Audience Precision can provide full creative services through our alliance partners, providing a bespoke solution for our clients
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Some of the industry’s most seasoned media talent, complimented with some of the industry’s rising stars. Audience Precision can work at any number of executional levels of media strategy development, planning and integrating with current media buying houses, and also provide a complete end-to-end media solution, including buying where required.
Read more
Audience Precision’s global research study is one of the most in-depth consumer behaviour studies in the world. We use it to build psychographic structured audiences – we call them DNA Segments and we have 100+ in all 50 countries we research
Read more
A purpose-built strategic roadmap with consumer insight at its core. We help to understand every aspect of the target audience mindset, from behaviours, beliefs, values, activities & interests, consumption profiling to key purchase drivers and everything in between
Read more
Senior executive leadership team with domestic and international experience in Business Leadership, Management, Board, Advisory and C-suite capabilities.
Read more
We leverage Audience Precision's Intelligence Tools, data and insights to shape and inform brand strategy in partnership with clients, discovering new audiences, new markets and the untapped potential within current categories through our proprietary DNA Segment Finder
Read more
In synergy with brand strategy development, Audience Precision can provide full creative services through our alliance partners, providing a bespoke solution for our clients
Read more
100+
DNA Segments
Proprietary to Audience Precision.
We construct a target audience from psychographic and behavioural attributes.
40,000+
Data Points
We leverage the world’s largest consumer behavioural research study.
It delivers 1 million respondents across more than 50 countries.
Updated quarterly.
40,000 data points delivers a deep dive into each of our DNA Segments in any country.
10,000+
Brands
We measure more than 10,000 in the Global research study we access.
Delivers market intelligence on these brands in more than 50 countries.
67
Countries
We can activate media campaigns in 67 countries across the globe.
817
Campaigns
Across a 7-year period.
211
Years of experience
Combined within our leadership team.
We work with some exceptional companies
Precision: The Single Red Thread
We’ve created A Single Source of Truth.
01
Understand Everything
Audience Precision’s global research study is one of the most in-depth consumer behaviour studies in the world
02
Turbo-charge Relevance
For a more tailored and customised approach, we can construct a variety of Bespoke Research Studies for you
03
Consumer Behavioural Maps
Consumer research is used to build psychographic audience segments – we call them DNA Segments and we have 100+ in more than 50 countries.
If we don’t have the perfect match for you, we can build a bespoke set to match your 1st party data persona audiences
04
Join the Dots of the Research
A purpose-built strategic roadmap with consumer insight at its core. It helps to understand every aspect of the target audience mindset, from behaviours, beliefs, values, activities & interests, consumption profiling to key purchase drivers and everything in between
05
Eliminate the Guesswork
We create actionable insights to drive brand strategy using a blend of Art & Science. Combines Automation with Human Intelligence …delivering big ideas to make a sustainable difference to your brand
06
Strip out Wastage
Using our Laser process, we locate your highest propensity customers in the media maze and know how to target, reach and communicate with them in today's rapidly changing media landscape
07
Amplify the Advantage
Our behavioural focus ensures we only purchase media properties that provide true connection with your audience
08
Learn and Accelerate
Using AP DNA Segments, we monitor & optimise campaign performance, assessing whether the campaign had the required impact on the behavioural target market
News
Some of our recent news stories
9th Nov 2020
29th Nov 2022
4th Jul 2022
Let's work on your growth strategy
We’re here to help. Whether you want to connect or just have a question about our services.
Haydon Bray
CEO & Advisory
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