Team

An award-winning strategist. An entrepreneur who has pushed the boundaries of the media industry for 30 years, Haydon is our founder and CEO. He built Bray Media from scratch to a $250mil media strategy agency over 10 years, and then sold it to Carat which launched Carat in Australia and became Chairman of Carat. Over the journey there's not many marketing categories Haydon hasn't worked on. Mostly with some of the world's most recognisable brands. Haydon is the driving force behind Audience Precision with relentless energy and passion for creating a truly innovative business in the marketing arena.

Jess is a dynamo across our organisation. Since joining Audience Precision Jess has been fully immersed in many of the innovation projects that make us unique. Jess is one of the foundation team members of Audience Precision, starting out her career as a media intern back in 2017. Now with a Bachelor of Commerce Degree majoring in Marketing, minoring in Media, Technology & the Law from Macquarie University, plus an MBA, she has climbed through the ranks to become our Head of Media. She is also our resident expert in our proprietary software Precise360® and is deeply involved across management of the wider AP business. Jess also sits on the Leadership Team of the Independent Media Agency association of Australia (IMAA). Jess has a highly tuned attention to detail, which is her secret weapon for managing hundreds of intricate elements of her client’s campaigns… all with a smile on her face!

James is fascinated with different people, cultures and sub-cultures, which is why he works in market research to get the truth on what we all think and do. James started off working in finance and soon found an interest in market research after moving to Roy Morgan. There he serviced clients and provided insights to some of the biggest institutions in Australia’s banking and finance industry. People are complex and James uncovers the crucial insights that describe who we are.

Jeremy is an unashamed technologist, backed by over twenty-five years of practical software development and management experience in both the Start-up and corporate worlds. He has lived in the UK, Australia, and the US, and worked around the world for major advertising, media, software, and Fortune 100 Companies. Over that time, he has been a key part of the teams behind record-breaking television franchises, best-selling consumer electronics devices, and major sporting events. That experience has developed a strong belief in the value of resilient, performant, and above all, adaptable systems to support growing and changing business landscape. Jeremy has been the lead on developing our strategy guidance system, Precise360, working to bring together the best tools from both Microsoft and AP's development partners to offer a seamless, bespoke solution to ensure AP can deliver the same precise service at scale, in any global market, in a reliable and timely manner.

Sunny is one of those rare individuals who sees numbers in 3D. With a Master's Degree in Information Technology from the University of Ballarat, and expertise in a vast array of data tools, Sunny has worked with numerous organisations to solve complex data problems that assist with business strategy. At AP, Sunny drives the data team to deliver unique insights and dashboards that are used for building powerful and engaging strategies for our clients.

With over 20 years’ experience in the media industry, Josh brings a wealth of knowledge across strategic planning, campaign implementation and management, digital and social media execution as well as trading and negotiation skills. That coupled with exemplary account service and business acumen, makes Josh AP’s go-to allrounder. Having led some of Australia’s biggest brands, including Qantas, Telstra & Samsung, Josh is a media chameleon – being able to adapt and hone his skill sets across multiple categories and brands to drive positive business outcomes for his clients and share in their successes. Favourite category/brand? Any and all. “Every category and brand is unique – that’s why I love what I do. You never stop learning.” Josh is focused on client business strategy, and the role communications plays within that ecosystem. He’s inquisitive by nature - constantly questioning the status quo in a bid to solve the issues that keep his clients awake at night. For Josh it’s not always about the destination... the journey is much more interesting.

Sean is our operational jigsaw puzzle king. For over 10 years, Sean worked in finance before launching himself into the role of managing operational projects at AP. Sean is a fast learner with proven adaptability to new technologies, procedures & applications across the full gamut of project operations. Sean excels in the area of client management and staff training and, through highly tuned attention to detail, is a genuine problem solver who assists every facet of our business.

With over 20 years’ experience, Ally has gained a reputation as a reliable, highly accurate and organised finance operator who can see all aspects of a business. A Chartered Accountant for over 13 years, she has established strengths in finance, internal policy setting and adjusting business plans as the landscape invariably changes. Through 11 years of senior management experience and working in a diverse array of industries such as Health, Financial Services, Airlines, Music and more recently Advertising, Ally has been able to hone her finance skills to contribute at a C-suite level. In 2018 Ally joined Audience Precision helping grow the start-up business into a global company, bringing a level of maturity to the overall business structure.

With over 15 years of experience in the media industry up her sleeve, Kerry provides a level of insight to AP that is unmatched. She was a Co-Founder of Bray Media alongside Haydon, which was sold to Carat to become what is now Carat Australia. Over the years Kerry has evolved her skillset into Business and Finance Management. She is also trained in Counselling, Conflict Resolution and Executive Strengths Coaching.