We conduct
market research
to understand your current and potential customers and use it to
plan and evaluate
the effectiveness of your marketing strategy

We fuel your end-to-end
communications strategy
with consumer research,
aligning
all your marketing efforts to your audience

We conduct

market research

to understand your current and potential customers
and use it to

plan and evaluate

the effectiveness of your marketing strategy

We fuel your end-to-end

communications strategy

with consumer research,

aligning

all your marketing efforts to your audience

A Single

Source of Truth

From start to finish, teams are able to use the same dataset of consumer behavioural research to deliver clients a sustainable competitive advantage in securing high propensity customers

A Single Source of Truth

From start to finish, teams are able to use the same dataset of consumer behavioural research to deliver clients a sustainable competitive advantage in securing high propensity customers

Precise360®

Precise360®

Testimonials

Professor Karen Nelson-Field

Founder and CEO, Amplified Intelligence

Audience Precision are truly innovating the way media is planned and bought and they’ve been with us from the beginning. We’ve worked with them to integrate our attention metrics into their Precise360 strategy guidance software and they have cracked the code to bring it to the forefront of what they create for their clients.

As a small independant agency, they’ve got some brilliant people in their team and have proven that they can find solutions where others aren’t even looking.

It’s really exciting to see what they’ve built and I’m very much looking forward to watching them achieve their goals.

Paul Gloster

Global CMO, Lyre’s Spirits

Lyre’s has grown rapidly during the past two years now distributing to over 60 countries around the world. AP delivers us world class strategic insights which have been a key driver to prioritising our global expansion markets, giving us confidence where to land our product with the highest opportunity for success.

When it comes to media campaigns, their Precise360 strategy guidance software has been ground breaking for us. The incorporation of authentic marketing principles gives Lyre’s the ability to identify genuine potential consumers using their DNA Segmentation process and responding with rapidly built, high impact media strategies and campaigns in any country in the world.

I’ve had lots of experience running global brands and AP has removed one of my major operational barriers – trying to understand the impact of various strategies in various countries with no common theme or level of consistency. AP’s campaign strategies and reports all have a consistent foundation of thinking and relevance founded in consumer behavioural data packaged in a report. It makes it is easy to understand, compare and contrast outcomes for planning, ROI, and global best practice. It truly has changed the way we operate and is a core pillar of our success.

Simon Cahill

SVP Commercial, Audience & Media, Warner Music Group

We’ve been working with AP for seven years now and have been part of their journey to create their highly disruptive Precise360 software platform. It really is a game changer in many ways. Firstly, they help us identify future fans and their preferred communication styles, for both our domestic and global artists which allows us to deliver a pipeline of growth. Then they help us navigate the myriad of marketing channels to identify where best to establish a genuine connection with these future fans.

Our campaigns are much smarter, perform better and our small budgets punch well above their weight. With AP we’ve definitely moved from ‘we think’ to ‘we know’.

Our Value Code

Our Value Code

Our Value Code

Who are we?

Haydon Bray

Haydon Bray

Global CEO
Sammy Bolton

Sammy Bolton

Head of Strategy
Laura Newman

Laura Newman

Head of Research
Ally Alexander

Ally Alexander

Chief Financial Officer
Sean Gerraty

Sean Gerraty

Head of Operations
Kerry Bray

Kerry Bray

Executive Consultant
Jeremy Cash

Jeremy Cath

Chief Technology Officer
Josh Sharp

Josh Sharp

Client Partner
Sundeep Paidipally

Monia Montefusco

Client Partner
Sundeep Paidipally

Sundeep Paidipally

Head of Data Science
Jessica Bray

Jessica Bray

Senior Strategist & Media Team Lead
James Allerton

James Allerton

Insights Team Lead
Sai Koluguri

Sai Koluguri

Data Analyst
Rhiannon Rise

Rhiannon Rise

Business Analyst
Emily Fry

Kevin Franco-Gregorio

Insights Analyst
Xuan Yao

Xuan Yao

Insights Analyst
Xuan Yao

Patrick McGuinn

Strategist
Xuan Yao

Harsh Vardhan Vyas

Operations Co-ordinator
Xuan Yao

James Porter

Strategist
Xuan Yao

Sanam Orya

Graphic Designer 

Audience Precision

Suite 801, 28 Clarke Street
Crows Nest, NSW
Australia 2065

Call us on: +61 2 8317 1361

Contact us

Audience Precision would like to acknowledge the traditional Custodians of this land where we reside:

The Cammeraygal people of the Guringai
tribe of the Eora nation.

We also pay our respects to their Elders past and present.