Haydon Bray

Global CEO

An award-winning strategist. An entrepreneur who has pushed the boundaries of the media industry for 30 years, Haydon is our Founder and CEO.
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He built Bray Media from scratch to a $250mil media strategy agency over 10 years… and then sold it to Carat which launched Carat in Australia.
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Over the journey there’s not many marketing categories Haydon hasn’t worked on. Mostly with some of the world’s most recognisable brands.

Haydon is the driving force behind Audience Precision with relentless energy and passion for creating a truly innovative business in the marketing arena.

Sammy Bolton

Managing Partner USA & UK

Sammy heads Strategy at Audience Precision.

For over 12 years Sammy has been in roles that are hands on operationally and strategically across all facets of the digital advertising industry.

Working for large publishers, global agencies, and Adtech companies in both APAC & UK, Sammy has built a career focussed on operational excellence.

She is now combining her experience & her ability to convey the complexity of digital media into simple, actionable insight to drive the digital operation of Audience Precision and business outcomes for our clients.

Laura Newman

Global Head of Research

Crowned “The Mentalist” of Audience Precision, Laura is obsessed with profiling personalities and identifying key audiences for brands.
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Starting her career at Roy Morgan Research during the launch of Helix Personas, she worked closely with media agencies across Australia to enhance client projects and pitches with valuable market research insights.
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It was here where Laura developed a passion for unravelling the consumer mind, and has brought this passion to life at Audience Precision with an innovative research and segmentation model.

Ally Alexander

Chief Financial Officer

With over 20 years’ experience, Ally has gained a reputation as a reliable, highly accurate and organised finance operator who can see all aspects of a business.

A Chartered Accountant for over 13 years, she has established strengths in finance, internal policy setting and adjusting business plans as the landscape invariably changes.
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Through 11 years of senior management experience and working in a diverse array of industries such as Health, Financial Services, Airlines, Music and more recently Advertising, Ally has been able to hone her finance skills to contribute at a C-suite level.  
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In 2018 Ally joined Audience Precision, helping grow the start-up business into a global company, bringing a level of maturity to the overall business structure.

Sean Gerraty

Head of Operations

Sean is our operational jigsaw puzzle king. 

For over 10 years, Sean worked in finance before launching himself into the role of managing operational projects at Audience Precision.
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Sean is a fast learner with proven adaptability to new technologies, procedures & applications across the full gamut of project operations.
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Sean excels in the area of client management and staff training and, through highly tuned attention to detail, is a genuine problem solver who assists in every facet of our business.

Kerry Bray

Executive Consultant

With over 15 years of experience in the media industry up her sleeve, Kerry provides a level of insight to Audience Precision that is unmatched. She was a Co-Founder of Bray Media alongside Haydon, which was sold to Carat to become what is now Carat Australia.

Over the years Kerry has evolved her skillset into Business and Finance Management. She is also trained in Counselling, Conflict Resolution and Executive Strengths Coaching.

Jeremy Cath

Chief Technology Officer

Jeremy is an unashamed technologist, backed by over 25 years of practical software development and management experience in both the start-up and corporate worlds.

He has lived in the UK, Australia, and the US, and worked around the world for major advertising, media, software, and Fortune 100 Companies.

Over that time, he has been a key part of the teams behind record-breaking television franchises, best-selling consumer electronics devices, and major sporting events. That experience has developed a strong belief in the value of resilient, performant, and above all, adaptable systems to support growing and changing business landscapes.

Jeremy has been the lead on developing our strategy guidance system, Precise360, working to bring together the best tools from both Microsoft and Audience Precision’s development partners to offer a seamless, bespoke solution to ensure we can deliver the same precise service at scale, in any global market, in a reliable and timely manner. 

John La Rosa

Head of Business Development

For over 30 years John has had the unique experience of working across multiple sectors of the advertising industry. 

Starting as a media planner, he has worked on major brands such as Coca Cola, Nestle and J&J. Then a move into publishing saw him part of the launch team for Who Weekly in Australia and then a stint at the Australian Financial Review.

Then his thirst for numbers and analytics saw him venture into the world of research where for eight years he worked at Roy Morgan Research, culminating in the role of General Manager heading the agency and media business across Australia and New Zealand.

This unique opportunity allowed John to work directly with many clients in all industries. There are not many clients John hasn’t worked with over his career.

An innovative problem solver with a love of numbers and big ideas, John is highly passionate about what he does, and we are very lucky to have him at Audience Precision.

Josh Sharp

Chief Strategy Architect

With over 20 years of experience in the media industry, Josh brings a wealth of knowledge across strategic planning, campaign implementation and management, digital and social media execution, as well as trading and negotiation skills. That, coupled with exemplary account service and business acumen, makes Josh Audience Precision’s go-to allrounder.

Having led some of Australia’s biggest brands, as well as a swag of challenger brands, Josh is a media chameleon – being able to adapt and hone his skillset across multiple categories and brands to drive positive business outcomes for his clients and share in their successes.

Josh is focused on client business strategy, and the role communication plays within that ecosystem. He’s inquisitive by nature, constantly questioning the status quo in a bid to solve the issues that keep his clients awake at night.

For Josh, it’s not always about the destination – the journey is much more interesting. 

Sundeep Paidipally

Data Science Team Leader

Sunny is one of those rare individuals who sees numbers in 3D.

With a Master’s Degree in Information Technology from the University of Ballarat, and expertise in a vast array of data tools, Sunny has worked with numerous organisations to solve complex data problems that assist with business strategy.

At Audience Precision, Sunny drives the data team to deliver unique insights and dashboards that are used for building powerful and engaging strategies for our clients.

Lisa Vorster

Head of Insights

Naturally curious about what makes people tick, Lisa has a passion for human behaviour and new experiences. A simplifier of complexity, her experience lies in big picture thinking and distilling key insights that positively impact consumer and brand connection and deliver business growth.

A career spanning over 15 years in lead strategic roles across iconic local and global brands has facilitated Lisa’s diverse approach to business opportunities as a cross-functional collaborator with a holistic and invested approach to brand goals.

Experience includes involvement in market development, behaviour change and major launch campaigns as well as pitch preparation and strategic process.

A love of travel and culture, Lisa advocates an “always learning” philosophy to business and life, remaining curious in terms of new thinking and creative ways of doing things.

Jessica Bray

Senior Strategy Architect

Jess is a dynamo across our organisation.
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Since joining Audience Precision Jess has been fully immersed in many of the innovation projects that make us unique.
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Jess is one of the foundation team members of Audience Precision, starting out her career as a media intern back in 2017. Now with a Bachelor of Commerce Degree majoring in Marketing, minoring in Media, Technology & the Law from Macquarie University, she is a Strategy Architect at Audience Precision.
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She is our resident expert in our proprietary software Precise360, and her love for Strategy and all-round integration across the business took Jess to New York at the beginning of our Global expansion journey.
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Jess has a highly tuned attention to detail, which is her secret weapon for managing hundreds of intricate elements of her client’s campaigns… all with a smile on her face!

James Allerton

Senior Research Analyst

James is fascinated with different people, cultures and sub-cultures, which is why he works in market research to get the truth on what we all think and do.
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James started off working in finance and soon found an interest in market research after moving to Roy Morgan. There he serviced clients and provided insights to some of the biggest institutions in Australia’s banking and finance industry.
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People are complex and James uncovers the crucial insights that describe who we are.

Liz O’Brien

Strategy Architect

Liz is a passionate and enthusiastic Strategy Architect, having started her career at Audience Precision as a Media Executive after completing a Marketing Degree at Macquarie University. Liz has an inquisitive nature, and shows a real hunger to learn as much as she can, as quickly as she can.

Liz is a key supporting team member and contributor in Audience Precision’s insight and strategy offering, and has tasked herself with digging deeper on Audience Precision’s strategic footprint – one of Liz’s most passionate topics.
 
Liz’s passion for strategy development has given her the opportunity to support on some very interesting projects – not only in Australia but for the US, Canada, Japan & UK markets. A very enviable position to be in and a great learning opportunity to see “how the other half lives.”

Sai Kiran Koluguri

Data Analyst

Sai is our data visualisation expert.

He holds a Master’s Degree in Information Technology from Charles Sturt University and is hugely passionate about new technology and the tools that help drive data analytics.

Sai’s expertise in pushing data into highly engaging visualisation dashboards helps the Audience Precision Strategy team develop uniquely powerful campaign strategies for our clients.

Emily Fry

Graphic Designer

Emily is our passionate Graphic Designer. Having worked everywhere from Museums to Education, she loves working through the design process and creating bold and exciting imagery that draws the audience in.

Emily completed a Bachelor of Arts at the Univerity of Canberra, and graduated with a major in Storytelling. She has always loved communicating though creative writing, art and design.

As the creator of the Audience Precision style guide, she is our go-to for any and all design work within the company.

Rhiannon Rise

Business Analyst

As a Business Analyst, Rhiannon’s role is a key part of the pipeline in translating research into actionable insights at scale. With a background in Business Banking, she has a keen eye for detail and an analytical approach to help validate the results of the automation process.

Growing up as an Australian in the Pacific Northwest gives Rhiannon a unique perspective on the difference in seemingly similar audiences. While Rhiannon’s role is not directly client facing, the reports she helps produce are a key deliverable in any engagement.

Clarissa Santiago

Operations Co-ordinator

Clarissa specialises in operations and development in the digital space. After 10 years working in corporate, agency and start-up environments Clarissa’s love for implementing SOPs and technology, combined with a deeper understanding of “the moving parts” naturally curved her towards the digital and media industry.

Working with both notable brands, with large-scale projects, and lesser-known clients that are now well established has given Clarissa the appreciation and experience to challenge the status quo.

With her passion for user experience and how it connects with behavioural patterns, Clarissa brings her creativity and flare for systems and operations to Audience Precision.

Kevin Franco-Gregorio

Insights Analyst

Kevin is an Insights Analyst here at Audience Precision. As a multi-ethnic first-generation American, he has always wanted to learn more about the world around him and uncover why people ‘think the way they do.’

He holds a BA in Political Science from Rutgers University and a Master of Research in Political Marketing from Macquarie University. On top of his cross-continental academic career, he has worked in brand marketing, assisting with the execution of campaigns and strategy for some of the world’s most recognisable brands such as Monster Energy, Red Bull, and Samsung.

Kevin brings a passion for analytics and deep diving into information to uncover hidden truths for our clients. He is also a coffee lover, dad joke enthusiast and dog fanatic…

Xuan Yao

Insights Analyst

Xuan’s role as an Insights Analyst at Audience Precision is to translate data into meaningful insights to answer the What, Who, Where, When, Why and How for our clients’ business.

With a Bachelor’s Degree in Accounting and Master’s Degree in Marketing from University of Adelaide, Xuan has worked in the market research industry for over 6 years and has valuable experience in executing market research campaigns. She has helped clients ranging from well-known brands to boutique local business to collect relevant audience insights. During her spare time Xuan is exploring the world of big data and picking up skills such as SQL and Tableau.

Being part of Audience Precision allows Xuan to combine her data and analytical skills with her curious mind to solve business challenges.

Jude Yates

Intern

Jude is kicking off his career in the media industry by joining AP as an intern, while simultaneously studying a Degree in Psychology with Honours at Macquarie University.

Always being interested in the ad industry, Jude is eagerly learning across the Media, Insights & Research units within the business to see where his passions develop.