Cookie Policy
1. What cookies are
Cookies are small text files placed on your device when you visit a website. They are widely used to make websites work, to remember your preferences, and to provide information about how a site is used. Similar technologies such as pixels, tags and local storage work in comparable ways, and references to “cookies” in this policy include them.
2. How we use cookies
We use cookies to understand how visitors find and use the Website so we can improve it. We do not use cookies to build advertising profiles of you, and we do not sell or share cookie data with third parties for their own marketing purposes.
3. Cookies we set
The following cookies are set directly by audienceprecision.com:
| Cookie | Category | Purpose | Expiry |
|---|---|---|---|
| _ga | Performance / Analytics | Google Analytics — distinguishes individual users via a randomly generated identifier. Used to calculate visitor, session and campaign data for the Website. | 2 years |
| _ga_6QRS1K0JKR | Performance / Analytics | Google Analytics — maintains session state specific to this Website. | 2 years |
We do not use strictly necessary, functionality or advertising cookies of our own.
4. Third-party cookies
Our Website embeds video content hosted by Vimeo. When you view a page containing an embedded Vimeo player, Vimeo may set cookies on your device from its own domain (vimeo.com). These cookies are outside our control and may include:
| Cookie | Set by | Purpose |
|---|---|---|
| _ga, _ga_* | Vimeo (Google Analytics) | Vimeo’s own analytics on vimeo.com. |
| _fbp | Vimeo (Facebook) | Facebook Pixel used by Vimeo for advertising measurement. |
| _gcl_au | Vimeo (Google Ads) | Google Ads conversion tracking used by Vimeo. |
| _uetvid | Vimeo (Microsoft/Bing) | Microsoft Advertising tag used by Vimeo. |
| __cf_bm, _cfuvid | Vimeo (Cloudflare) | Bot protection and security for Vimeo’s infrastructure. Session only. |
| player, language, has_logged_in, is_logged_in | Vimeo | Vimeo player preferences and session state. |
For more information on how Vimeo uses cookies, please see Vimeo’s Privacy Policy.
5. Your choices
You can control and delete cookies through your browser settings. Most browsers allow you to block or delete cookies, and explain how in their help section. Please note that blocking some cookies may affect how the Website works.
To opt out of Google Analytics across all websites, you can install the Google Analytics opt-out browser add-on.
6. Changes to this policy
We may update this Cookie Policy as our use of cookies changes or as the law requires. The current version will always be available on the Website, with the “Last updated” date shown above.
7. More information
For more about how we handle personal information, see our Privacy Policy. For any questions about cookies, contact us at privacy@audienceprecision.com.