Precise360® uses deep consumer research to identify your highest-propensity audiences, then scales that understanding wherever you operate.
A Single Source of Truth. The right audience in every market with certainty.
Precise360® processes at scale:
That intelligence scales across every brand, product, and market you operate. Refreshed quarterly, so every decision is grounded in current consumer reality.
Upload your brief and we match it against 120+ psychographic DNA Segments across your key markets. Audience Finder surfaces your best-fit candidates, then maps each audience to your marketing funnel, showing exactly who is most receptive to being Inspired, Engaged, or Converted.
The right audience. The right message. At every stage of the funnel.
Find Your AudienceOnce Audience Finder surfaces your candidates, DNA Dashboards give you a complete deep dive into each audience across 50,000+ attributes, validating your selection before a single brief is written or dollar committed.
Each dashboard spans audience profiles, attitudes and interests, media consumption, consumer behaviour, and brand affinities, giving you a full picture of who your audience is, what they engage with, and how they spend.
See DNA DashboardsThe Audience Intelligence Suite translates your validated audience into four purpose-built deliverables, giving every team in your organisation exactly what they need to act with precision and confidence.
Identikit. Marketing Game Plan. Strategy Playbook. Agency Briefs. One package. Every team aligned.
Explore the SuiteWhether you're looking to rethink your audience strategy or want to see how our platform works we'd love to walk you through it.
Download a sample Identikit report and get a feel for the depth of insight Precise360® delivers.
Thanks for your interest. Click below to download your sample Identikit report.
Download Your Report